The Kazakhstani car market is gradually recovering after the crisis of 2014-2016.
According to ACAB's analysis, the market bottom occurred in the 1st half of 2016, but since August the situation has gradually stabilized.
Certain improvements in the market are evident.
Sales in September amounted to 3356 new cars.
In total, as of October 1, 2016, 32 transactions for the sale of new cars were registered.
Twenty top sellers (in descending order):
Lada, Toyota, Renault, Hyundai, Gaz, Volkswagen, UAZ, Nissan, KAMAZ, Skoda, Chevrolet, Jac, Geely, Hyundai Com Trans (com.tech.), Peugeot, Mitsubishi, Ford, Subaru, Daewoo, Mazda, BMW.
In September, the traditional market leader, the Lada brand, dropped by 42% compared to August 2016, while the Toyota brand, on the contrary, saw sales increase by 10%. Hyundai and Kia lost 14% and 33% respectively. Volkswagen lost 12%, UAZ – 29%, Kamaz – 43%, Chevrolet -1%, BMW -11%, Jac -46%, Geely -49%, Land Rover – 10%, Peugeot -14%, Skoda -56% , Mazda -15%.
Sales increased for Renault +12%, Gaz +1%, Lexus +69%, Nissan +27%, Ford +252%, Ravon +380%, Subaru +33%, Mercedes-Benz +57%, Mitsubishi +5%.
Below are the statistics of registered cars:
The year will ultimately show negative sales dynamics, since the end of 2015 and the first half of 2016 became the most difficult period in the entire history of the Kazakh automobile industry.
But this year there is a very clear trend of a qualitative change in the sales structure.
The car segments costing 7-9 million tenge and more than 13 million tenge increased threefold against the backdrop of a general decrease in trading volumes. This trend is mainly associated with price shifts due to exchange rate changes, however, in general the market has begun to stabilize.
Regions
A third of all purchase and sale transactions in the first half of the year were concluded in Almaty and this ratio remains:
Top 20 brands of Almaty (all registered sales transactions, regardless of year of manufacture, from January-July 2016)
In different regions of Kazakhstan, sales figures for brands vary:
Popularity of brands in the first half of 2016 by region of Kazakhstan
(registered transactions):
General trends of the Kazakh auto market:
- Further stabilization of the market and increase in production and sales volumes (if current economic parameters remain unchanged)
- Development of the segment of budget cars of domestic production (taking into account the start of the certification program for scrapped cars, combined with preferential lending)
- Restoration (partial) of trading volumes in the premium segment.
What changes will there be in brand analytics in the second half of 2016:
In the near future, the range of commercial Kazakh vehicles will be supplemented by Ankai buses, the licensing agreement for which was signed in September.
Lifan Solano II was recently presented in Astana, which may also appear in AKAB’s reports for the 2nd half of the year.
For your information:
The Association of Kazakhstan Automotive Business is a non-profit organization founded in 2010 as a voluntary association of official dealers, importers, and distributors of the automobile market of the Republic of Kazakhstan.
The main goal of the association is to form a transparent automobile market in the Republic of Kazakhstan, help ACAB members obtain information, prepare reports and reviews, and also help members of the Association and government services solve problems that arise in the car market of the Republic.
Additional information, interview requests, comments:
pr@akab.kz tel.: + 7 707 212 01 23
Assol Mirmanova, Information Policy Advisor at AKAB (Astana)
j.krongart@akab.kz Phone.+ 7 701 2060728
Julia Krongart, Advisor to the President of AKAB (Almaty)