According to preliminary data from AKAB, in August 2015, official dealers sold 6755 units. new cars. Compared to July figures, sales decreased by 23%. Thus, since the beginning of the year, official dealers have sold 68582 units. new cars, which is 36% lower than the results of January-August 2014 (107167 units).
In addition to the traditional August decline in demand, last month's low figure is the result of a marked increase in sales in previous months, which was preceded by market subsidy programs and car dealership discount programs, which were later followed by declines. An important factor influencing the decline in sales growth was a new wave of ruble weakening. This caused an increase in demand for Russian cars
According to the results of the preferential lending program, as of September 3, 2015, the Development Bank of Kazakhstan approved 3 applications in the amount of 778 billion tenge
At the same time, two out of six banks agreed on 94,7%, and three banks agreed on over 75% of the allocated amount. Such indicators indicate that the disbursement of funds from the preferential car loan program is nearing completion. In August, the amount of approved applications increased by only 2% compared to July (11800 approved applications versus 11467). At the same time
Since the beginning of the reporting period, official dealers have sold 44927 units. passenger cars, the lion's share of which is still B class cars. The result of SUV sales is 16781 units.
Vehicles in the price category of 10-15 thousand USD remained popular among passenger cars in August. They account for half of the total sales in this segment. Among SUVs, cars in the price category of 25-40 thousand USD were popular. The average price of cars weighing up to 3,5 tons sold in August amounted to 21074 thousand USD. versus 21635 thousand USD in August 2014
The best-selling car in August was the Hyundai Accent, its result for the month was 704 units. A number of cars such as Renault Logan (+24,5%), GeelyY Emgrand X7 (+52,11%), restyled Mitsubishi Outlander (+60%), Mazda CX-5, Nissan Patrol, Toyota Corolla, Volkswagen Jetta and Tiguan , Infiniti QX70, Toyota HIACE and others show an increase in sales compared to last month.
Let’s hope that government support measures for the auto industry, in the form of additionally allocated funds for preferential car loans, as well as methods of stimulating sales carried out by market players, will serve to prevent an even greater decline in sales in the context of the instability of the global economy.
More detailed information on the results of the automotive market in Kazakhstan will be presented in the planned review of the automotive industry for August 2015.