April 06 2017
For reference:
The first delivery pickup trucks with a small platform for transporting small consignments based on passenger cars with internal combustion engines appeared at the beginning of the 1910th century in Europe and the USA. In the second half of the XNUMXs, the largest American automobile manufacturers Ford, Dodge and Chevrolet launched their mass assembly line.
Throughout the 1910s through the 1970s, pickup trucks were considered strictly utilitarian vehicles, primarily needed by farmers and small businesses, and as auxiliary delivery trucks for transportation, service, construction, and road repair companies.
Currently, there are conventionally two main design schools of “pickup construction”: the European-Australian one, which involves the creation of a pickup truck based on a conventional passenger model with a monocoque body, and the American-Asian one, in which the pickup truck is based on a durable frame chassis, often unified with all-wheel drive SUVs (SUVs). ). In the 1990s and the first half of the 2000s, mass demand shifted from passenger cars to pickup trucks, which led to the emergence of new brands in this segment, including even such prestigious ones as Cadillac and Lincoln. Marketers and transport workers even have a special term “pickup truck for individual purposes,” that is, used not as a commercial vehicle, but as a private passenger car.
On the automobile market of Kazakhstan, pickup trucks are presented mainly in the “private passenger car” category. Thus, in 2016, the share of individuals who owned pickup trucks (according to the registration database of the Ministry of Internal Affairs of the Republic of Kazakhstan) was 78,37%, and the share of legal entities was 21,63%. In 2016, 7 pickup trucks were registered in the Republic of Kazakhstan, incl. within the framework of primary registration (primary sales on the official and gray market, import by individuals) - 578 units (1%) and secondary registration (resales of used cars already driving in the Republic of Kazakhstan by individuals and legal entities, making changes to registration certificate, replacement of SRTS and GRNZ in connection with the movement of a car, temporary import from other countries, etc.) - 066 units (14%). The leading position in both primary and secondary registration is occupied by Toyota (6 units and 512 units, respectively). In the total volume of registered pickup trucks, Toyota accounts for the main share (86%, 860 units).
In the top five leaders with a significant lag are Mitsubishi (11%, 815 units), Ssang Yong (8%, 598 units), Nissan (3%, 202 units), (3%, 193 units).
In terms of primary car registration, Toyota's share is even higher, 81% (860 units). In the Top 5, although with an even greater lag, Mitsubishi (5%, 53 units), Ssang Yong (4%, 41 units) are still present, and the fourth and fifth places are occupied by Volkswagen (4%, 41 units) and Mercedes -Benz (3%, 31 units).
If we look at the registration of pickup trucks by model, we can see that the most popular car in Kazakhstan is the Toyota Hilux, its share occupies 67% (5 units). Behind it are the Mitsubishi L056 (200%, 11 units), Ssang Yong Actyon Sports (815%, 7 units), Toyota Tundra (568%, 3 units) and Ford Ranger (210%, 2,3 units).
According to primary registration, the share of Toyota Hilux is even higher than 80% (850 units). The top three leaders with a significantly smaller share include the same Mitsubishi L200 (5%, 53 units) and Ssang Yong Actyon (4,2%, 45 units), and the fourth and fifth are occupied by the Volkswagen Amarok (3,8%, 41 units ) and Mercedes Benz AMG (3%, 31 units), respectively.
Regionally, Almaty (1 units, 395%), Mangystau region (18 units, 964%) and Atyrau region (13 units, 847%) are leaders in the total volume of registered pickup trucks. The North Kazakhstan region closes the list (11 units) with a share of less than 119%. Astana ranks 2th (5 units, 553%).
According to the initial registration, the concentration on individual regions is more pronounced - more than half of the volume falls on the top three Atyrau region (262 units, 25%), Almaty (233 units, 22%), Mangistau region (132 units, 12%). In general, the region of Western Kazakhstan accounts for more than a third of the total volume. Pavlodar region is in last place (11 units, 1%). Astana's share is slightly higher (9%, 91 units).
Based on the results of vehicle registrations at the regional level, pickup trucks are most popular in the city of Almaty. In the southern capital, a total of 1395 units were registered. pickups, 233 of which are initially registered, the remaining 1162 units. reflect the number of transactions in the secondary market. The top sellers in the region were the Toyota Hilux, Mitsubishi L200 and SsangYong Actyon Sports, Toyota Tundra and Volkswagen Amarok.
In terms of the number of primary registrations of pickup trucks, Atyrau region ranks first. The most popular pickups in both the primary and secondary markets in this region are Toyota Hilux and Mitsubishi L200 pickups.
The official market is represented by several brands/models of pickup trucks. These are Toyota, UAZ, Volkswagen, Ford, SsangYong, Mitsubishi. Over the past three years, about 4,5 thousand new cars in this category have been sold on the official market. The undisputed leader in the sales ranking is Toyota HILUX DC, in 2016, 693 units of cars were sold (65% of the total sales of pickups), in second place in sales in 2016, UAZ Patriot Pickup with sales of 316 units (30%), closes the top three Volkswagen Amarok with sales level of 31 units (3%).
For your information:
The Association of Kazakhstan Automotive Business is a non-profit organization founded in 2010 as a voluntary association of official dealers, importers, distributors and manufacturers of passenger and commercial vehicles in the Republic of Kazakhstan.
The main goal of the association is to form a transparent automobile market in the Republic of Kazakhstan, help ACAB members obtain information, prepare reports and reviews, and also help members of the Association and government services solve problems that arise in the car market of the Republic.
Additional information on the automotive market, requests for interviews with representatives and top management of official automobile companies in Kazakhstan, comments:
pr@akab.kz, tel.: +7 (727) 300 70 45 – Almaty; +7 (7172) 24 19 28 – Astana.