In the first three months of 2018, it was sold in Kazakhstan 476 cars of premium brands, which is comparable to last year’s figures, were sold in January-March 2017 469 cars.
The share of the premium segment in the Kazakhstan market at the end of the first quarter of 2018 was 4%. The decline in the share of the premium segment is due to the fact that the growth in sales of premium cars compared to last year was modest 1,5%, while in general the Kazakh car market increased by 1,5 times (+ 49 %).
All premium brands, with the exception of Lexus and Mercedes-Benz, show positive dynamics. However, cars Lexus (-20%)continue to hold leadership in the premium segment. Two dealers in Astana and Almaty sold only 187 cars. Interest in the bestseller Lexus LX570 (76 units) gradually fades away and stabilizes at the level of 25 cars per month. Compact Lexus NX (48 units) for the first time ahead RX (37 units).
Against the backdrop of declining sales at Lexus, BMW begins to close the gap. The strong start made in 2017 continues – growth 22% и 111 sold cars. Traditionally best selling BMW X6 (36 units) и X5 (36 units), the newest sedan also makes its contribution 5-Series (20 units).
Returned to the top three Land Rover (+ 35,5%). In 2017, the city of Almaty lost a JLR dealer for almost six months, and car sales in the first quarter of last year dropped to 31 cars. However, already this year dealers have sold 42crossover and SUV. A significant contribution was made by the start of sales of updated Range Rover and Range Rover Sport.
Importer Audi waiting for a new sedan A6: in the first quarter, cars of the previous generation sold out in 32 car. In total it was sold 42 Audi car. Mercedes-Benz (36 units) showed a decrease in January-March -29,4%. Next on the list: Infiniti in the "plus" - 32 auto and + 60 %. Porsche - 12 cars. Jaguar и Cadillac by 5 cars – the latter returned to the Kazakh car market again. Mini, as before, piece goods. Mini dealers managed to realize everything 4a car.
Despite the decline in dynamics, sales growth and prospects for the premium segment are assessed positively. If the current trend continues until the end of the year, total sales of premium brands will remain at the level of 2500-3000 cars.
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