Results of 2016 years
Registration statistics
In 2016, registrations amounted to 882 units of motor vehicles (primary data from the Ministry of Internal Affairs of the Republic of Kazakhstan). ACAB predicted registrations at 830-000 units.*
The total number of car registrations last year decreased by 4% compared to APPG (920 units), due to excessive accumulation of cars from neighboring Russia on the automobile market. This also affected sales of the official new car market in both 835 and 2015. However, the end of last year was marked by an increase in the number of registrations compared to the first quarter of 2016.
Traditionally TOYOTA remains the leader in the car market of the Republic of Kazakhstan, in second place is LADA. Moreover, if in 2015 the shares of these brands in the total number of registrations were 16,38% and 16,18%, respectively, then in 2016 LADA lost 3%, its share was 13,39%, while TOYOTA maintained its position at 16,31%.
*(vehicle registrations include: sales of new and used cars on the domestic market, imports, changes to the registration certificate, replacement of SRTS and GRNZ, temporary import from other countries, etc.)
Official market
In 2016, the official automobile market sold 46 units. new cars and so on. equipment, thereby confirming and even exceeding the forecast of the Association of Kazakhstan Automotive Business (AKAB), which was 712. Compared to the previous year, the market dropped more than twice (45 – 000).
Both in the general market and in the official market, the market leaders have changed - for the first time since 2010, Toyota cars took first place in the official market with a result of 9 units. cars in 059, occupying 2016% of the market against 19,39 units. (7%) in 232. It is worth noting that the Japanese are one of the few who demonstrated an annual increase in sales in a downturn in the market. Toyota shifted the Russian Lada to second place, the result of Lada sales was 8 units. In 147, the Lada brand fell by 2016%. Renault also found itself in the top three for the first time, despite a two-fold decline in sales by 2015 (8 units in 235 and 2015 units in 3).
Increasing the share of sales of cars manufactured in Kazakhstan, in the structure of the official market the share in some months exceeded 30%, according to the results of 12 months it amounted to 26%, increasing the results of 9 by 2015% (17%)
The most popular remain cars in the price segment from 3 to 5 million tenge, accounting for more than 28% of total sales.
The share of premium brands showed an increase of 0,4%. The leader in the luxury brand segment is Lexus, which, by the way, also increased its sales in 2016.
“In the 4th quarter of 2016, there was stabilization and a slight increase in sales compared to previous periods of this year. In our auto centers, customer traffic has increased, and as a result, there is an increase in contracts for new cars,” said Anton Afonin, executive director of Astana Motors.
According to ACAB analysts, sales in 2017 will be about 50 new cars, moderate growth is predicted in subsequent years.
Members of the Association present sales data officially, which makes it possible to formulate fairly stable forecasts. In addition, the ACAB analytical service regularly conducts surveys (interviews).
Main trends
- Electric cars and hybrids
- Segments and brands:
- LUXURY at the same level
- SUVs and affordable sedans will remain the leader of preferences of Kazakhstanis
- Trade-in development
- Further increase in the share of domestic car sales
- Increase in localization level, to 50% in 2018
- Popular price segments – from 3,5 to 5 million tenge
- Preferential lending at 4% - continuation of the program
For reference: Development Bank of Kazakhstan" as of January 12, 2017, financed 8 applications in the amount of 519 billion 31 million tenge received by second-tier banks from individuals to receive a loan under the Preferential Car Loan Program. Of these, 6 second-tier banks issued 8 loans for the purchase of vehicles from domestic automakers for a total amount of 379 billion 31 million tenge. The preferential leasing program is actively developing - this year we expect an increase in the volume of revenues in this area
- Recycling under the EPR program stimulates the growth of sales of cars produced in the Republic of Kazakhstan
Anton Afonin, executive director of KMC Astana Motors:
"There should be one manufacturer in Kazakhstan, with deeper localization, with innovative equipment, global partners, and today the more technically advanced production site in the Republic of Kazakhstan is SaryarkaAvtoprom, with an area of 82 sq. m. We support this site. And we believe that all support for passenger vehicles should be concentrated there.”
Eskergenov Ermek, commercial director of the holding "Turn":
“In 2017, work in the commercial equipment sector will be intensified, since new realities force us to reconsider our business approach and the preferential leasing program has shown its effectiveness in the sale of Kaz-produced equipment.”
Speaking about the goals and objectives for the future, the President of the Association Andrey Lavrentyev said that: “We are talking about increasing localization, about electric cars as the future of the auto industry, about global negotiations between Kazakhstan and Uzbekistan, Kazakhstan and China, which is already part of the capital of our companies. All these are goals for the coming years. The market will be restored and we will ensure growth.”