Best selling cars in Kazakhstan

The results of sales of new cars by official dealers of Kazakhstan in June 2013 were 14427 units (against 8445 units in APPG 2012, an increase of 71%), and in total, for the first half of 2013, this figure amounted to 68750 units (last year for the same period ( APPG) – 39980 units, an increase of 72%). Compared to the previous month of this year, the growth was 9% (recall that in May of this year the updated sales figure was 13,3 thousand units). The Association of Kazakhstan Automotive Business (AKAB) told the business portal Kapital.kz about this.

The share of imports among cars sold in the first half of 2013 was 79%, the share of domestically assembled cars was 21% (54 and 263 units, respectively); in terms of manufacturing countries in the domestic market, Kazakh assemblers firmly took second place after Russia.

Among car-producing countries, the share of sales of equipment originating from the Russian Federation has remained virtually unchanged (51,8% and the same in the APPG), Japanese manufacturers have decreased their share by 4% - now it is 9% (quantitative growth was 19%), imports of products from UZ -Daewoo grew slightly in share terms by 8,6% (7,3% in APPG), but rose well in quantitative terms (5919 units versus 2930 in APPG, by 102%). The share of the United Kingdom noticeably increased from 0,8% in the same period to 3,2% in the first half of 1 (2013 versus 2232 units in the previous period, a 328-fold increase in the number of sales).

Korean manufacturers with a similar result in terms of share - 3,1% and a slight increase compared to the same period (share in APPG - 2,6%), while quantitative growth amounted to more than 101%. German manufacturers are seriously lagging behind the market dynamics: a slight increase in quantity led to a loss of market share, which is generally small (0,9% in this half-year versus 1,2% in the same period last year).

The results of sales of domestically assembled cars for the first half of the year showed an increase of 83% compared to the same period last year (14487 units versus 7911 in the same period last year); the share of sales among manufacturing countries in the domestic market is 21%.

The top three among passenger cars produced in Kazakhstan in terms of sales in the first half of the year provided 48% of the sales of all passenger cars assembled in the Republic of Kazakhstan: Chevrolet Cruze, ZAZ Chance, KIA Cerato new.

In the budget price range (10-15 thousand USD), the ZAZChance model holds the top line (1100 versus 623 units in APPG, 15% of the domestic passenger car market, growth amounted to 77%). In the next price range from 15 to 20 thousand USD, the first position is taken by ChevroletAveoNew (514 units, 7% share).

In the range of 20-25 thousand USD, sales of the Chevrolet Cruze model remain in first place (share among domestic cars - 21%, quantitative sales growth was 123%) with the results of the first half of the year 1524 units (versus 684 in the same period last year).

In the range from 25 to 40 thousand USD among domestic passenger cars, Skoda Octavia is on the first line (578 units versus 334 in APPG), now its share of sales is 7,9% (versus 9,1% in APPG). In this price range, the overall share of sales decreased the most.

The range from 40 to 60 thousand USD is represented by the only model – the KIACadenza (40 units since the beginning of the year versus 49 in the same period last year).

There are only 2 models in the premium class of domestic production: the first line is SsangYongChairman - 24 units of this model have been sold since the beginning of the year. In the same class, KIAQuoris is in second place (4 units in the first half of the year).

Summing up the results of sales of domestically assembled passenger cars in May 2013, in general, our manufacturers pleased us in the first half of the year with a significant expansion of their model line. Now this line is represented by 22 models from 5 leading global brands. In general, passenger sedans showed a sales growth of 99,3% compared to last year, and this is the highest growth rate among all segments of the Kazakhstan car market in the first half of this year.

The share of Kazakhstan-assembled SUVs among all sales of new cars in the first half of 2013 was 9,5% and 45% of all domestically assembled cars.

The budget SUV Lada 4×4 “closed” 46,7% (54% in APPG) of the domestic SUV market, a drop in the share of presence by 7,4% compared to APPG (3049 units versus 2160 in APPG).

In the next price range, from 20 to 40 thousand USD, the domestic SUV SsangYong NewActyon added the most to its share (9,6% versus 2% in APPG), the number of sales increased 8 times compared to last year (626 units). versus 79 in APPG). In May of this year, the model took 2nd place (7th place a year earlier) in sales among all compact SUVs in Kazakhstan after the Russian-assembled Renault Duster; at the end of the first half of the year, 2 SUV models of the SsangYong Kyron and NewActyon brands together took over 20% of the domestic SUV market.

Commercial vehicles made in Kazakhstan are gaining popularity: the Hyundai brand (including Hyundai Truck & Bus), which makes up 98% of this segment, increased its sales by 3 times (357 units versus 114 in the same period last year). In the first half of this year, 318 units of various-purpose trucks of this brand were sold (versus 114 units in APPG, an increase of 179%), 39 units of medium buses were sold.

In the first half of the year, in the light car segment (this table traditionally includes PCs, SUVs, MPVs, PUs weighing up to 3,5 tons), sales growth was mainly due to budget class B cars.

On the first line of the table is the Lada brand with sales of 24173 units. versus 13581 in the same period last year (average monthly sales increased by 37,6%, market share for 6 months increased by 0,11%).

The Daewoo brand is in 2nd place in the table (5720 units versus 2930 in 2012) with an increase in average monthly sales of 47% and an increase in market share of 0,8%.

In third place is the KIA brand (5597 units versus 2420 in the same period last year), the average monthly sales growth is 104%, the increase in market share compared to the previous year is 2%.

In 4th place is the Hyundai brand (5139 units versus 3831 in the same period last year), the average monthly growth rate was 48,2%, and the market share decreased by 2,6%.

The Toyota brand is in 5th place (4725 units versus 3323 in APPG), the increase in average monthly sales was 16,5%, but the market share for 6 months decreased by 2012% compared to 1,9.

Chevrolet is in 6th place in the table (4452 units versus 2038 in the previous year). Market share growth is 1,3%, quantitative growth in the monthly average is 73,4%, the position in the table is the same as a year ago.

Nissan is in 7th place with an increase in average monthly sales by 45% (2785 units versus 1528 in APPG 2012).

In 8th place in the table is the Renault brand, the growth of its average monthly sales was 212,5% ​​(1885 units versus 447 units in the same period last year).

9th place was taken by SsangYong assembled in Kazakhstan, with an increase in average monthly sales of 45% (1471 units versus 979 in 2012).

10th place goes to Kazakhstani cars of the Skoda brand, growth in quantitative indicators of average monthly sales - 54,5% (1437 units versus 539 in APPG 2012).

11th place in the table of light cars was taken by the Mitsubishi brand with an increase in average monthly sales of 27% (1346 units versus 1001 in the same period last year), and ZAZ in the table of semi-annual results was in 12th place, losing 4 positions to competitors (1330 units versus 1065 in the same period last year) , whose sales growth amounted to 39% on an average monthly basis.

Date: 25.07.2013